Marketing strategies are vital at all phases of a company’s lifecycle, but they’re particularly key for SMEs.
Unfortunately, in April it was reported that a fifth of small businesses were at risk of collapse within the month. It’s a dire situation that likely hasn’t improved much due to the introduction of yet more lockdown measures, so if you’re heading an SME, you’re likely vying to get your hands on any advantage you can.
Marketing can you give that extra edge, and the more tailored to the customer it is, the better. Here are 3 ways to personalise your SME marketing.
Branded Packaging
Marketing isn’t just about intricate campaigns and social media advertisements; it’s also about putting your stamp on your own work.
A great way for you to do this is through branded packaging. If your SME deals with deliveries, then you should consider working with the talented individuals at Packaging World. They can print any design of your choice on a wide selection of packages and gift boxes. This company boasts state-of-the-art printing services at an affordable price, which will help you give your SME that personal touch on the delivery side of things.
It’s also the case that if the box or package is fancy and efficient enough, some people will keep and reuse them. If your offering is branded, then you essentially have a permanent presence in the homes of your customers, which is handy where marketing is concerned.
Content Led Marketing
Generic and broad marketing only creates an ill-defined message for an ill-defined consumer base.
Therefore, content-led marketing is one of the best ways to yield the best results possible. This is because transparency and effective integration provably boost brand engagement and perception, so clarity in your efforts will help your customers and clients to better understand what your SME offers. In other words, content-led marketing can unveil a company’s core purpose and identity.
This kind of marketing can create a louder narrative consensus around your SME, precisely what you need to gain more traction and generate a buzz. The higher the quality of content – with keyword strategies, subject matters, and SEO principles – the more your company will appeal to a focused and engaged demographic.
Boost Your Social Media Presence
Social media can’t be ignored if you want your SME to reach out to customers and clients on a personal level.
When it comes to promoting your smaller company online, it’s important to recognise that social media marketing is almost a business in its own right with the amount of responsibilities it brings. However, it’s undoubtedly a worthy pursuit, because people are spending an increasing amount of time on their phones and computers, and social media plays a big part in that. You’ll effectively be engaging with people in their own homes, while also humanising your firm in a casual and succinct manner.
Additionally, marketing your SME through social media gives everyone the opportunity to research who you are and how you do things. It’s your profile, an online portfolio that will be many people’s first impression of your operation. Seemingly everything is laid out plainly for all to see from mission statements to performance reviews, and that transparency generates trust and goodwill.
Through the latest and greatest technologies, your ads can also be targeted based on people’s search engine activity or web browsing history. This way, your advertisements will materialise in the right place at the right time, every time.
