Anyone who runs an internet business is fully aware of the complexities of international shipping. Is it worth it? Is it profitable? This is all typical scepticism.
However, if you have an excellent shipping strategy, you may quickly turn your foreign shipments lucrative. Therefore, we’ll give you some tips to start using them right now!
Our 5 Tips for International Shipping
There’s never been a better moment to grow your internet business. Simply advertising offers on your website, on the other hand, is insufficient. It might be rather pricey if you don’t have a good strategy.
We encourage you to make the decisive step with these simple tips. However, first, keep in mind these technical requirements:
- Customs documentation (commercial invoice, CN23 and CN22 form, Certificate of Origin).
- Choose the correct HS code.
- Request your EORI number, if you are exporting outside the European Union.
- Properly wrap the item to avoid damage or overcharging.
#1 – “Free” International Shipping?
Let’s start with the psychological element, shall we? Marketing and psychology are inextricably linked, and research has shown that consumers appreciate the phrase “free.”
Furthermore, according to studies, 51% of European consumers mention high shipping costs as the most significant impediment to purchasing on international websites.
As a result, giving free international delivery would be one shipping strategy to attract more customers.
But how can you offer free delivery without making it too expensive? Well, by including shipping in the final cost. Of course, it should be made abundantly clear that shipping is free. Therefore, the client will pay the same amount.
Pickup locations are almost usually less expensive than other shipping choices. For example, include them free of charge with standard delivery.
#2 – Everyone Appreciates “Flat Rate” International Shipping Prices
Free international delivery over a specific price is another excellent strategy to ensure that your costs are acceptable and that the word “free” attracts customers.
What do you think a consumer would do if a product costs €30 + €5 for delivery, yet a message appears claiming that shipping is free after €40?
Consumers believe shipping fees to be a “waste of money” since they have already paid for the goods. Therefore, any additional money they spend on a product is considered an investment.
And by enticing them to add a second item to their shopping cart, you will enhance the sale without doing anything. Yes, it is straightforward.
#3 – Various Payment Methods in Different Nations
Consumers in each country expect to see the payment methods they are accustomed to. Keep in mind that new technology can improve the experience and add another layer of safety.
Furthermore, the consumer will likely abandon their chart since they could not discover a payment method that worked for them. As a result, it is highly recommended that you include at least a couple of alternative payment methods in your checkout:
- Direct transfer or online banking services
- e-Wallets like PayPal
- Credit or debit cards
A satisfied customer is more likely to make more purchases in the future.
#4 – Do Not Cut Corners on Overseas Shipment
The more delivery options there are, the better. While some individuals may prefer to wait for their items, others may be willing to pay a little more to receive them sooner.
This method may look strange when addressing international shipping because delivery timeframes are always longer, and there is a larger potential for delays. However, if your logistics is efficient, it is not.
Offering at least one international express delivery option in addition to standard shipping is fine if you can choose from a range of carriers depending on zones, rates, and delivery dates.
#5 – When Delivering Overseas, Use a Multi-Carrier Approach
Logistics is your greatest friend. You must have a solid logistics plan if you want to offer many shipping alternatives while delivering on time.
Don’t rely solely on a single carrier’s pricing and delivery time. If you’re serious about beginning worldwide growth, work with various carriers; choose the finest carrier depending on the needs of each cargo.
You can employ an automated logistics integration platform to implement a successful multi-carrier strategy. This enables you to select the best international carrier depending on parameters such as delivery time, package weight, and size.
Conclusion – What to Keep in Mind
If you’re just launching a small brand in your local town, international shipping isn’t something straight out of the future. Shipping overseas is part of the entire process and can do wonders for you.
What are your thoughts on all of these techniques for international shipping? Do you already have all of them in place?
Your best allies will be shipment automation and a solid logistics plan. You can spend your time and money on other aspects of your eCommerce business, allowing you to reach almost everyone on the planet.
