The Genius Group (TGG) is a one-stop-shop for full-service creative and digital marketing with a monumental dedication to lead generation, e-commerce marketing, crypto marketing, and Shopify development. Here we explore the company’s growth over the past decade as it is awarded with two accolades in our IT Awards 2025.
It’s 2015 and two individuals – both majorly successful in their fields – decide to create a business. It has to be close-knit. It must have a sense of humility, but, mixed in with monumental hard work, and no compromise on the goal.
Fast forward to 2025 and you will see a bigger team, all with the same core values and shared vision.
Serving a wide range of clients and customers, TGG has swiftly yet steadily established itself as a reliable partner for digital growth. Its lead generation, e-commerce marketing, crypto marketing, and Shopify development skills have truly pushed the company to the forefront of the all-important sector, and has resulted in high-profile partnerships – including brands of great global status such as TikTok, Google, and Meta.
As a performance marketing specialist, the enterprise continues to positively impact, grow, and enrich its customers’ online presence – with monumental achievements going hand-in-hand with its dedication. For example, TGG generated over 6 million leads and 3.3 million cases for clients in the legal sector. This demonstrates that its team’s hard work is not only admirable but entirely successful.
Its ability to enhance measurable business outcomes with its digital innovation and commitment to a brighter future for its partnerships has also solidified its position as a one-stop-shop for lead generation, e-commerce, and, of course, digital growth in every way.
This full-service creative and digital marketing agency is truly making waves in terms of growth, both having steadily expanded over the past decade and in its future plans – both near and distant. TGG has recently committed itself to a new office space of 14,000 sq. ft nestled in Altrincham town centre, moving its headquarters to the well-known Foundation.
The past three years has seen TGG drive over £2.3bn worth of sales for its clients, countless campaigns for charities, including one founded by Game of Thrones star Emilia Clarke, and £107 million in growth of its customer base. These huge landmarks are representative of the hard work the entire team put in on a daily basis, so that not only TGG can thrive but also so that its customers can reap the benefits.
Aiding SMEs and Fortune500 companies to gain and connect with more online clients, TGG utilises its creative, strategic, and proven techniques to help others to flourish. Designing and managing strategic content, in addition to social media marketing campaigns, the company helps others to target the best leads to close sales, form partnerships, and deliver business growth via digital means.
TGG’s strong focus on sustainability – for the planet and its people – is reflected in its choice to re-establish its headquarters to Foundation, through a partnership between Bruntwood and Trafford Council. Having chosen an office with a diverse assortment of amenities designed to enrich both productivity and wellbeing, the company is sure to have all it needs to elevate its methods to the next level.
Taking good care of its team, TGG has picked the perfect spot which includes wellness studios to encourage deeper levels of self-care, closer links to transportation for shorter commute times or issues, and a space sustainably balanced using biophilia. As the Foundation’s structure is constructed of living walls, with natural light throughout, 36,000 plants grown by ‘I Want Plants’ in South Manchester, and more, both TGG’s team and our planet will benefit from this positive move.
Atop this, in close quarters with TGG’s work for charities, the company takes pride in supporting the mental health of its team. To encourage even more healthy minds, the relocation to Foundation will be an exciting start to a new chapter of creativity, deeper happiness, and even more growth. As mentioned, TGG’s interaction with, and support of, Clarke’s charity SameYou stems from the team’s philanthropic drive. The company fully supports the charity which helps to enrich the lives of those in recovery treatment for survivors of brain injuries – aiding them in their steps towards living a happier and mentally healthier life again.
In the same vein, TGG also works on a plethora of other philanthropic endeavours. Having donated over £100,000 to charities and having worked closely with Make-A-Wish Foundation – where the company had provided experiences for those the charity supports – the business’ values of partnership, support, and care are ultimately ingrained into all it does.
Its daily work, with regards to crypto marketing, lead generation, e-commerce support and development, and more, continues to result in skyrocketing leads, deals, partnerships, and customer bases for its clients. TGG helps businesses to understand more, create more, and achieve more year upon year. Furthermore, with its guidance, businesses can develop their own strategies that are able to stand the test of time as TGG delivers all the tools necessary to enhance digital strategies, content creation and management, and higher conversion rates from lead to sale.
Demonstrating the nature of the feedback TGG receives on a regular basis, American Express said: “TGG was formed less than a decade ago with a self-declared mission to “redefine digital marketing. Having already generated £3 billion in sales for its clients, the digital marketing agency has shown how a small team can make a big impact.”
Reverse Life summarised: “Our collagen company started out in lockdown with no customers. Fast forward five years, and we’re now the UK’s best-selling bottled collagen, selling one bottle every 60 seconds. None of this would have happened without TGG. That’s a fact.”
Courmacs Legal commented: “As pioneers in our field, we needed a truly world-class company to help elevate us. Thanks to TGG, we surpassed our targets with ease. Over three million claims were generated, and over one million clients would not have been possible without their team’s help.”
Valid8IP shared: “With the help of the TGG team, we streamlined our service and attracted new customers we didn’t even think of, enabling us to record our best years yet in terms of lead generation and expanding our clientele.”
As the UK’s #1 full-service digital agency for website traffic generation, and for all the technical solutions needed to grow a business’ online presence, TGG has grown on a monumental scale throughout the past 10 years. Now, as the future beckons, TGG is soon to move to an even larger office in line with its expanding team and greater number of clients. This growth is set to impact countless businesses in their efforts to expand their online presence, while driving positive change for its deeply valued clients, and we’re sure to see TGG flourish for another decade – and beyond.
Awarded with Website Traffic Generation Specialists of the Year 2025 and our Client Service Excellence Award 2025, TGG has not only been recognised for its solutions but we truly applaud its dedication to taking good care of its clients’ needs in any way it can. We are proud to showcase TGG’s prestigious titles and even more delighted to recommend partnering with the company for innovative solutions within the realms of website traffic generation.
Contact Details
Contact: Claire Niebel
Company: The Genius Group (TGG)
Website: https://genius.co.uk/
