If you’ve ever won an award for your dedication to your company or its industry, you will know that it’s an extremely validating and exciting process. From boosting morale to confirmation that you’re on the right tracks, receiving satisfying and well-deserved praise to keeping your passionate fire burning, and more, there are plenty of reasons why awards spark positivity in people everywhere. Here we look at the top five benefits of winning awards as a business or individual contributing to the corporate landscape.
Whether you’re a solo entrepreneur making a mark on your sector with small steps or a large organisation thriving from the seamless operation of an extensive team, or anything in-between, businesses of all sizes can be deserving of recognition as they shape their industries, communities, and the future of the business landscape as a whole.
Diving Into the Benefits of Your Recognition:
Confirmation that you’re making a positive impact
Many of us wonder if we’re on the right path when we embark on a new journey, while also hoping our longstanding efforts are making a true difference. This stems from the innate desire to support others with our skills, empathy, and forward-thinking attitude to improving the lives around us.
By extension, for those winning an award, this validating process is a hugely exciting one in relation to affirming we’re doing the right thing. From the very first news of your win to delivering the news to your team and customers, it’s confirmation that your processes and products/services are well-received and positively influencing your target audience.
Boosting staff morale across your team
If you are part of a team, regardless of your role, you can have an impact on an individual’s well-being and psychological safety in your presence. Being bestowed with an award, within a team or on a solo mission, is a fantastic way to boost feelings of positivity, happiness, motivation, and your commitment to growth.
A happy person is more productive, compassionate towards others, and more confident, and aside from meeting your team’s basic needs for support it’s important to know that they also need praise and recognition. This could also be in the form of an award that reflects how they positively influence the world around them, improving morale and drive for ongoing success.
Showcasing your innovative approach to your expertise
If you’re a person who either thrives in the academic realm or the entrepreneurial sphere you may be wondering how to get noticed for your years of dedication to professional development. Many people making an impact via their tenacious approach to continuous improvement and learning end up running businesses or at least contributing to a team that makes up the very crux of a successful business.
Referring to the correlation between education and business success, “The Global Entrepreneurship Monitor, revealed that business owners with advanced degrees tend to have higher growth expectations and a greater likelihood of internationalisation.”
Perhaps you exceed expectations in relation to your competitiveness with yourself or your direct business competitors. Healthy competition is a positive influence on growth across every aspect of life, and you may find yourself thinking how to further build on your success by turning competitiveness into inspiration and motivation. Winning an award is a way to showcase that dedication across digital platforms and to your immediate community – truly getting you noticed.
Increased digital presence
With an increased digital presence, you can reach more people and experience the benefits associated with establishing yourself online.
Improving your marketing strategies online, including building brand reputation and showcasing your achievements, is a great way to improve your user engagement. If you have a sturdy online presence that prioritises the user experience (UX), you will find that more people stick around on your website to find out more.
Solid strategies for improving and maintaining superior UX lie in forging relationships with clients through Search Engine Optimisation (SEO), Research and Development (R&D), and a devoted team of customer service professionals. What’s more, with R&D into new customer service processes – including pioneering AI-driven chatbots – you can ingrate advanced technology into your daily activities. You can then further enrich your approach to taking on more tasks that will benefit your digital presence for a better UX and customer satisfaction level overall.
Improved customer loyalty
How many times have you seen an award-winning, or multi-award-winning business and thought, ‘they must be good’? Of course, with their recognition and streamlined digital presence, we can see the affirmation of their positive impact on clients, customers, and their sector – making them more trustworthy and desirable to work with.
Building trust and demonstrating your award-winning qualities influence and increase the chance of potential customers choosing your brand. Additionally, reassuring your customers or clients that they’re choosing the right option, you’ll find that your existing supporters will come back time and time again.
Forbes shared an article commenting on the various benefits of being recognised for your efforts via business awards. Therefore, here at SME News, we’re committed to awarding deserving businesses and raising awareness of their presence so they – as well as their clients or customers – can truly reap the benefits.
Kathryn Hall, one of the directors at SME News’ parent company AI Global Media, comments on how powerful awards can be to small businesses, “SME News Awards were launched back in 2017 with the mission to raise the profile of small and medium-sized enterprises based in the UK. SMEs make up in excess of 99% of the total business population, making them the backbone of our economy. Via the SME Awards, we aim to give a voice to this innovative group and allow key players to be recognised for their efforts.”
With all of this in mind, SME News is proud to be a part of recognising a monumental selection of businesses of from the micro-businesses through to the medium-sized enterprises. From the nominations and research stages all the way through to our announcements of their win in our awards programmes, SME News is dedicated to helping businesses and individuals in experiencing the top five benefits of receiving an award.
