Ground Floor, Suites B-C, The Maltsters,
1-2 Wetmore Road, Burton upon Trent
Staffordshire, DE14 1LS
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Winner of the UK Enterprise Awards.
Morris Federation
Morris Federation is one of the 2026 winners of the SME UK Enterprise Awards.
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About Morris Federation
Award for Innovation in Arts & Culture Development 2026
The Morris Federation celebrated its 50th anniversary in 2025 - and this provided the ideal opportunity to promote over 500 morris and sword dance sides on social media. Initially 50 videos were posted weekly and the a further 60 recruitment videos posted every day over 2 months.
In addition to the videos (posted on Facebook, YouTube, Instagram, TikTok and Bluesky) we exploited new "conversational queries' so that potential new dancers can discuss their specific interests using Google Gemini.
