Ground Floor, Suites B-C, The Maltsters,
1-2 Wetmore Road, Burton upon Trent
Staffordshire, DE14 1LS
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Winner of the UK Enterprise Awards.
Sassy and Feral
Sassy and Feral is one of the 2026 winners of the SME UK Enterprise Awards.
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About Sassy and Feral
Independent Children’s Clothing Brand of the Year 2026
<p>Sassy & Feral is a bold UK children’s clothing brand built for rule-breakers and loud little legends. Founded by Fi Johnstone, it creates statement apparel for kids and adults who refuse to blend in. Rooted in community, accessibility and real life chaos, the brand drives impact through charity support and its inclusive Neurospicy range, celebrating individuality and self-expression. It’s more than clothing, it’s a movement.</p>
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