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Winner of the Managing Director of the Year Awards.

Women's Sports Alliance

Women's Sports Alliance is one of the 2025 winners of the SME Managing Director of the Year Awards.

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Home  »  Awards  »  Managing Director of the Year Awards  »  Winners List (2025)  »  Women's Sports Alliance

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About Women's Sports Alliance

Most Inspiring Women’s Sport Advocacy MD 2025: Jordan Guard
Business Leadership & Dedication Excellence Award 2025

<p>Jordan Guard is a former international footballer, turned founder and Managing Director of the Women’s Sports Alliance. Jordan is on a mission to pioneer the commercial growth of female athletes and has grown a advisory team full of industry experts from adidas, PUMA, Vodafone, Nike, JD Sports, The Very Group, Les Mills and Hyrox. As MD, Jordan led the Women’s Sports Alliance through a successful acquisition in 2024, to the world’s leading purpose driven sports marketing agencies, 17 Sport.</p>
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