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Category: Business Advice

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Green Business Blueprint: Strategies for an Eco-Friendly Start-upBusiness Advice5th August 2024Green Business Blueprint: Strategies for an Eco-Friendly Start-up

With 75% of businesses now investing more in sustainability and 20% making significant eco-friendly changes, going green is a must for businesses in today’s world.  Products marketed as sustainable now account for an impressive 17% of the market, and are gr

Why Being a Small Brand Isn’t the Marketing Disadvantage You Think It IsBusiness Advice29th July 2024Why Being a Small Brand Isn’t the Marketing Disadvantage You Think It Is

Marketing theory often highlights the inherent disadvantages faced by small brands. Firstly, customers' brains naturally gravitate towards familiar names, equating well-known brands with trustworthiness. Secondly, advertising tends to be more cost effective fo

Food and Drink: How Packaging Can Pave the Way Toward Eco ProgressBusiness Advice26th July 2024Food and Drink: How Packaging Can Pave the Way Toward Eco Progress

For companies looking to improve their sustainability, focusing on packaging is essential. In the UK, approximately 100 billion pieces of plastic packaging are thrown away per year – including plenty of food and drink packaging from ready meals to vegetable

How to Take Over a Family Trade BusinessBusiness Advice25th July 2024How to Take Over a Family Trade Business

Family businesses are a huge part of the UK trade industry and recent research by IronmongeryDirect found that almost two in five (38%) tradespeople now work for a company they inherited from a relative.

How Can Businesses Make the Workplace a Safe Place to Discuss Mental Health Issues?Business Advice17th July 2024How Can Businesses Make the Workplace a Safe Place to Discuss Mental Health Issues?

New research from careers site Reed reveals that Millennials are the generation least likely to disclose mental health issues to work colleagues, with 57% stating they wouldn’t feel comfortable doing so. This stands in contrast to Baby Boomers – perhaps su

How to Build a Customer Experience Strategy to Boost Your Marketing CampaignBusiness Advice10th July 2024How to Build a Customer Experience Strategy to Boost Your Marketing Campaign

Connecting with your customers can be done in many ways, with businesses investing a lot of time and money into it. In fact, £29.6 billion was spent on digital advertising in 2023 alone. With this amount of money going towards advertising, making sure you’v

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