SME News Q4 2022/ 6 “We align with our company quote: ‘A satisfied customer is the best business strategy of all’, [as said by Michael LeBoeuf],” Dave began. “This belief has driven our business to grow way ahead of our business plan in our first two years, with over 60% of our business coming from recommendations, an excellent reputation in Shropshire, and a score of five-star reviews. We enjoy referrals from local GP practices and even our local hospital. “One of our aims is to make hearing services more accessible; our customers come in all ages and from all walks of life, therefore, we have to be available, with daily clinics, and keep our prices affordable. Our ear wax removal service has been reduced to £45 in our clinics and our hearing tests are free. We also offer tinnitus therapy, along with our auditory and memory home training programme app.” Underscoring Second Sense Hearing Specialists’ offering is its trademarked “Always Hear Promise”, with the team going above and beyond to understand the needs and desires of every customer and deliver outstanding service they can rely on. The team get to know every customer’s unique lifestyle and the challenges they face each day, before explaining, in detail, their individual hearing situation, what is happening, and all the possible solutions to enable them to get their life back. This can include a free 15-minute hearing check, a free one-hour hearing test, hearing aid supply and repair, ear wax removal (£45 in clinic, £65 at home), and tinnitus therapy (£65 an appointment). Treatments can be delivered at the clinic, or the team can come out to the customer and provide care in the comfort of their own home. Should hearing aids be required by the customer, Second Sense has a variety of advanced products available, including the most popular option, the receiver in the canal (RIC), which consists of a wire and speaker inside the ear; a custom-made hearing aid that is made to fit the ear precisely, with nothing behind the ear, which makes them easier to handle; and the behind the bar (BTE), which is a more traditional design with a tube and excellent power applications, allowing a practical solution for those who have an outer ear condition. Alongside these products, Second Sense offers a range of cuttingedge software and accessories, including Lace AI Pro, which trains the brain to hear effortlessly, stay sharp, and make the most of every conversation; Tinnitus Pro, which provides personalised, science-backed tinnitus sound therapy; and sophisticated hearing aid accessories, the Starkey TV Streamer, which streams audio from electronic devices such as televisions, computers, MP3 players, DVD players, and cable boxes directly to the user’s hearing aid, as well as the Starkey Remote Mic and Phonak Roger Pen, which allow users to take part in one-to-one conversation in noisy environments. Second Sense Hearing Specialists (Second Sense) is a family business with a long history in audiology going back more than 30 years. Weaving strong family values and zest for their work through everything they do, the team believe it essential to deliver a high-quality level of service that they would only expect to receive themselves. We speak to Dave Jennings, owner and audiologist, to learn more about the exceptional audiology services available at Second Sense’s centres in Bridgnorth, Kingswinford, Church Stretton, and Wombourne. Audiologists of the Year 2026
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