At Second Sense, there is no one-size-fits-all, with the team knowing that everyone experiences sound differently, which is why all of its solutions are tailored specifically to each customer’s individual needs. For the team, supporting those with hearing issues and ensuring exceptional, bespoke service is a personal feat – including in the event that a hearing aid needs repairing, with Dave saying, “We wear hearing aids ourselves and understand how devastating it would be if they had to go away for weeks when needing a repair, so our promise is that if we can cannot repair your aids in two days, we will loan you a pair while yours are away.” The team go further, also supporting dementia patients with hearing problems. With untreated hearing loss, dementia can become an increased risk, as less information (stimulus) received by the brain can lead to loss of function in certain areas. As such, the brain needs to use more resource in order to relearn a new ‘normal’ level of hearing, both consciously and subconsciously. The brain can rewire itself – a process known as neural plasticity – however, the longer that hearing loss goes untreated, the more challenging this can be to overcome. Key within the team’s work is knowing the audiology industry like the back of their hands, with Dave telling us, “The stigma of hearing aids is reducing and we are seeing younger customers adopt to hearing solutions. This has been helped by the better cosmetics and AI technology available.” While that is a positive, he notes that, there has been an unfortunate recent trend when it comes to ear wax removal, with an influx of extremely short training programmes. He warned, “This is not a regulated skill and companies are springing up offering a service with only two days’ training. In our opinion, this is dangerous and we have seen customers who have been hurt by such practices.” Of course, none of what Second Sense does would be possible without its committed and passionate team. As a family business, this relationship extends to their employees, too. Every team member aligns on the view that they should never promise a customer something if it cannot be done – and colleagues and customers should always be treated with the same level of respect. Dave believes that the most significant talent a new recruit can have is a genuine heart for service. Now, pleased to have been recognised within the Midlands Enterprise Awards 2026, Dave told what he and the team love so much about operating in the region. “The Midlands is still the heartbeat of the country,” he said with fondness. “All types of people steeped in traditions of hard work, stickability, and a great sense of humour. Shropshire is a beautiful county, and Bridgnorth specifically has a river, steam railway, funicular, railway, an old castle, fantastic countryside and walks, along with a host of restaurants and bars.” Ultimately, Second Sense Hearing Specialists has forged a sterling reputation for its accessibility and drive to deliver nothing but the very best for every customer, ensuring reliable, qualified advice and guidance and providing incredible custom products to suit each individual’s needs. So, what’s next for the business? Dave reveals exciting plans to expand through franchising over the next two years, as he says, “replicating our desires throughout more places in the Midlands and beyond”. For anyone who would like to book an appointment with Second Sense, they can do so by booking online, calling 01746 572572 or 0800 644 6014, or dropping by their local clinic at their convenience. Contact: Dave Jennings Company: Second Sense Hearing Specialists Web Address: www.secondsense.co.uk
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